Weekly Expired Domain Picks: Week 2
Weekly Expired Domain Picks: Week 2
My weekly picks of expired domains that can be used to build authority websites. I cover domain stats and my recommended strategy.
Welcome to Week 2. Today, I’ve hand-picked 4 domains from two different sources (ODYS and SerpNames). I cover my recommended growth strategy with each domain. The focus will always be on building authority businesses (not just sites).
I cover why I love expired domains here in this all-inclusive guide, so make sure to read that.
My major source of domains is ODYS.global. It is a private marketplace of brandeable domains with excellent backlink profiles. They are currently giving away $100 for all new members. Plus, if you deposit funds via TranferWise you get 10% cashback to use towards your purchase. Check them out here.
Let’s get to it!
Domain 1: Crypto*****.com
Niche: cryptocurrency
Domain Source: ODYS.global
Age: 2017 (3 years old)
AHREFS:
Backlinks: Notable backlinks from YCombinator, Crunchbase, TradingView, BitcoinTalk, ZeroHedge, and 254 other quality referring domains.
Site History:
This website used to be a news magazine with all things cryptocurrency. They put out great content covering the industry from 2017-2019. They most likely went out of business due to a lack of monetization and the drop in interest in cryptos in 2019 and forward.
Here is the history snapshot:
Listed Price: $6,340
What Would I Do?
I strongly believe if you are looking for a long-term play, cryptocurrency has a future. The blockchain technology is amazing and has many use cases.
I would create the following with such a domain:
Review of each altcoin (hands-on, use-case research, etc)
Review of each technology that hits this space
Review of consumer-facing products for commissions
After traffic pours in, a newsletter hosted on Substack (like this one is)
While crypto may have died down from the mainstream, there is still a strong niche audience. This niche is prime for quality newsletters. Check out MYC Trading newsletter.
If you are wanting a crypto-based advertisement network, check out CoinTraffic.
The riches are in the niches!
Story Time: In 2019, I won a deal on Flippa via Buy It Now for a DR51 (links from Wikipedia, Forbes) crypto blog with excellent content (170 articles) written by the founders. I was ecstatic as I got it for $4,500. I was going to continue building out an authority site. The sellers probably saw how ecstatic I was and backed out post-sale. They continued building out the site. Still sour about that :-)
Domain 2: *****Cosmos.com
Niche: space
Source: ODYS.Global
Age: 2012 (8 years old)
AHREFS:
Backlinks: Amazing backlinks from NationalGeographic, BBC, BusinessInsider, TheVerge, Wikipedia, Gizmodo, many EDU backlinks, and 165 other referring domains
Site History: In the past, this was a blog about space. The site owners wrote excellent content related to space exploration, science, industry news, and more.
Here is a snapshot of the past site:
Listed Price: $4,230
What Would I Do?
Space is also a niche audience in general. However, the audience is very focused and spend significant amounts of money on telescopes, and similar products.
I would do the following:
Space-related product reviews and buying guides (e.g., best telescopes for…, best space toys)
For authority, cover big findings in the industry
Spinout a YouTube channel, Podcast, and/or a newsletter
The niche has a ton of potential to funnel people in with quality reviews and then keep them over time as an audience through a newsletter.
Domain 3: Chi****Photo.org
Niche: photography
Source: ODYS.Global
Age: 2002 (18 years old)
AHREFS:
Backlinks: Amazing backlinks from Groupon, ChicagoReaders, Behance, and other photography magazines. A total of 167 referring domains link to the site.
Site History: In the past, this was an organization, known as the Chicago Photography Center or CPC. The organization has been around since 1969. They used to put on education and exhibition for photography. Really cool!
Here is what the site used to look like in the past:
Listed Price: $1,760
What Would I Do?
Photography is an amazing niche to build a quality authority site with a large social media and organic play.
This is what I would do:
Write buying guides and product reviews for camera equipment
Write informational articles on how-to, tutorials, etc
Create social media (Pinterest mostly) showcasing photographer’s photos. Build up a social audience.
This niche has competition but a lot of opportunities as well. I imagine this domain will get snatched up quickly.
Domain 4: Eva*****Kitchen.com
Niche: food, kitchen
Source: SerpNames
Age: 2013
AHREFS:
Backlinks: Backlinks from BuzzFeed, BobsRedMill, Owler, Foodista, and many other food magazines/blogs. A total of 90 referring domains.
Site History: In the past, this was a food recipe blog.
Here is what the site used to look like in the past:
Listed Price: $789
What Would I Do?
This is what I would do:
Recreate the content on the site that had backlinks related to recipes. Link those articles to relevant buying guides. I found 21 pages with quality backlinks.
Write buying guides and product reviews for kitchen equipment
Write informational articles on how-to, tutorials, etc
Create social media (Pinterest mostly) showcasing recipes to drive traffic.
This niche does very well on social and organic.
Side note: I’ve sold many kitchen sites over the years and they sell quick. This would be a good fix and flip in 12-months.
Wrap Up
That’s a wrap for this week’s domain picks. Any of these domains would be great to build authority sites on. Let me know if any questions!
This way of scooping up expired domains makes sense. You could save a lot on link building costs. I'm definitely going this route on my next website build. Would you still use expired domains from other auction sites like Sedo, Godaddy, etc to do 301 redirects to a domain that you would purchase from ODYS?