(SOLD) Site For Sale: Home Niche Site Earning $268/mo

Home niche site earning via Amazon. Traffic diversified across many pages. Large upside in optimizing pages and display ads. Several quick wins!

Update: This site has sold as of 10/30/2020. If you are interested in sites like these, stay tuned to this newsletter.

For sale is another website in the Home niche. The earnings for the last 5 months were $268/mo from Amazon Associates.

The traffic is diversified across many pages (the largest page has 25%). None of the top pages have product comparison tables, nor do they link the images to Amazon.

Being in the home niche, this site will do very well on Black Friday and the runup to the holidays in December.

Note: This site was hit by the May update (slightly). However, the site has stabilized now and the traffic drop was not much. We are valuing the site from the last 5 month’s performance which is post-Google update.

Website Details:

URL: Sold

Earnings:

  • October 1-8: $112

  • L1M: $236

  • L3M: $218

  • L5M: $268

We are using a L5M average. We are counting everything after Amazon commission cut in April to be fair to the buyer.

Monetization:

  • Amazon Associates

Traffic: organic via Google, Yahoo, and Bing

Why: The seller needs funds for personal reasons.


Site Metrics

Traffic

Last 12-months:

Diversified Traffic to Pages:

AHREFS:

P&L and Earnings Proof:

Update: This site has sold as of 10/30/2020. If you are interested in sites like these, stay tuned to this newsletter.

How To Improve The Site: Quick Wins 🙌

  • Optimize top traffic pages for CRO: Many of the top pages do not have proper Amazon links; images are not linked, no product boxes, no proper comparison table with images. A few CRO changes can boost earnings.

  • Monetize further with Ezoic or Adsense: if you have an existing Ezoic account, they may allow this site to be added (they did for me). If not, Adsense is a good choice until the 10K pageviews are hit for Ezoic.

  • Improve on-site UX: the site can be improved with caching, image compression, etc. Easy fixes by installing different plugins. Find the list here.

  • Install SSL: the site is missing SSL which should be installed

  • Improve existing content: The content can be improved in terms of grammar and SEO.


Price

Price is $8,040

The website is valued on a last 5-month average. Black Friday and the Holiday season is coming up, and being in the home niche, this site will do very well.

Note: This is not a site in my porfolio. I am selling on behalf of a client as a broker.

Next Steps…

If you are interested in the site, please email me back with any questions. I can add you to Google Analytics, and provide any reports from AHREFs.

Closing will be done with Escrow.com with 50/50 split in fees with a 1-day inspection period.