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Active Case Studies

These are some of the projects I currently have going on which I will document via this newsletter:

  • Dating/Relationship - DR 43 expired domain, purchased for $30,000, was earning $1,000 and grew it to $9,000-$11,000/mo. Sold it off to an investor which we now co-manage with equity/profit split.

  • Wordpress - DR 58 expired domain, purchased in May 2020 as just a domain for $4,000. Building this one up.

  • Outdoor - DR 49 website around since 2010. Purchased in April 2020 for ~$20,000. Currently working to grow this one to $10,000 per month.

  • Wellness - Another investor and I partnered with an operator and acquired a site in the wellness niche. The investor and I front all of the upfront capital and growth costs. The operator receives 50% equity for managing the entire site.

For all updates, visit the archives page, or check out the previous case study updates below:

Dating/Relationship Case Study

  1. Previous case studies on Reddit

  2. May 2020

  3. June 2020

  4. July 2020

  5. August 2020

  6. September 2020

Outdoor Site Case Study

  1. May 2020

  2. June 2020

  3. July 2020

  4. August 2020

  5. September 2020

  6. October 2020

WP Site Case Study

  1. May 2020

  2. June 2020

  3. July 2020

  4. August 2020

  5. September 2020

  6. October 2020

Wellness Site Case Study (Investor-Operator Partnership)

  1. July 2020 (Intro)

  2. August 2020

  3. September 2020

  4. October 2020

Who Am I?

Great question… I am not a full-time SEO specialist. This is not my career. I’ve been working at tech startups as technical lead (i.e., head of research, director level) positions.

In 2008, I stumbled upon SEO and built up my first website in the Voice Over Internet Protocol (VoIP) niche. I worked on it for 2 years while in college and was approached by an Australia company for a buyout. I sold it for $25,000 via Escrow in 2010! That was game-changing for me as a 20-year-old student.

Fast forward more than a decade, I've been buying, growing, and selling sites as a side-business with many 6-figure exits. I am a Super Seller on Flippa (see my profile here)… scratch that, I was a Super Seller until I had a 1-year legal battle for copyright issues on a site I sold. Interesting story for another time…

I’ve seen this industry grow, multiples rise, brokerages start-up and dominate the space (i.e., Empire Flippers). Was one of the early buyers of sites on EF’s platforms in 2015, which turned into an amazing case study:

I am not a so-called guru and would hate to be one. Just a motivated website investor who loves this game!

I do not like to publicize my SEO business and that’s why I prefer email so I can connect with you in your inbox rather than blogging publicly.

Why Am I Doing This?

I already document each of my sites’ progress on a monthly basis. Thus, not any extra effort for me.

I may sporadically add affiliate links to various plugins, themes, services, etc that I use. It’s a win-win for you. You get to see me try different things and give you the data so you can make a decision for yourself. Think of this as a monetary way to keep me motivated.

Stay Tuned!

I won’t be bombarding you with an email autoresponder series sending you an email every 2 days at 9 AM… nope. Expect an email from me a couple of times a month with updates to my current websites I am building up, and any website deal flow.


The author is not a financial, legal, or tax professional. The author is self-taught and is sharing his experiences and lessons learned. You should expect articles to have inaccuracies. The author’s opinions are his own. Please consult a professional before choosing a course of action. The author of this newsletter will not be liable for any course of action you choose.

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Website investor and flipper by night, and tech entrepreneur by day. Mushfiq has been buying, growing, and selling websites since 2008.